02. Rachel enters the chat

Written By Tillie Duckett

🎙 Episode 2: The Cult of Frankly Write. Building a Brand that feels like home

A spicy convo on building an unapologetically "culty" personal brand that’s equal parts rebellion, strategy, and swearing with purpose.

✨ In this episode:

  • Why Rachel ditched the agency pipe-dream and leaned into life as a one-woman powerhouse

  • The origin story of the cult-branding, embracing the caricature, and following the alter ego in business

  • Reflecting on knowing when to pivot and how to do it without losing your brand voice, and your sanity.

Tillie Duckett
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