Leader of the Gang Jax chats all about doing things her own way. Saying No, trusting her gut and building something that works for her and her family, her way. Because everything else feels wrong.

We get straight into the hot stuff with Rachel from Frankly Write…. building cult brands, copy as a rebellion and what happens when you build a business that actually fits your GD fkn life.

Flipping the script already? Why not. This week Loren from Gemini Creative interviews… Me! We talk evolution, branding and giving the middle finger to the rule book and blueprints.